Sales & Marketing · Permanent
Senior Product Marketing Manager - $75K-$95K - Remote, Canada/U.S.
Inner Circle Agency Inc. · Wisconsin, United States
- Location: Wisconsin, United States
- Employment: Permanent
Job description
Job Description Job Description Senior Product Marketing Manager - Power Equipment / Data Centre Sector
Job Location: Canada (preferred) or United States
In-Office, Hybrid or Remote: Remote
Working Hours: Full-time
Languages: English required; Mandarin a plus
Compensation: CAD 75,000-95,000 total target compensation (base + bonus structure)
What the Client Offers:
• Competitive total compensation package, CAD 75,000-95,000
• A rare chance to build a marketing function from the ground up and define how it operates
• Close working relationship with executive leadership
• Broad mandate spanning strategy, content, and measurable business outcomes
• Strong career upside in a sector experiencing rapid capital investment
About the Client:
Our client manufactures and supplies heavy electrical and power infrastructure equipment used by large-scale technology, energy, and industrial operators across North America. They've built a reputation for reliability, speed of delivery, and strong manufacturing partnerships, and continue to expand their footprint as demand for power infrastructure grows.
Role Overview: Our client is looking to bring on a marketing leader who can translate technical, engineering-heavy products into clear, compelling messaging for a North American B2B audience. You'll take ownership of how the brand communicates, from high-level positioning down to individual pieces of content, and work cross-functionally to make sure marketing efforts convert into pipeline.
Key Responsibilities:
• Define messaging and positioning for a complex, technical product portfolio
• Oversee content development across formats -digital, written, video, and sales tools
• Act as a resource for sales and demand generation teams, providing market intelligence and supporting materials
• Manage the company's presence at industry trade shows and events, including planning and on-site execution
• Build out webinar and digital event programming
• Monitor performance metrics and report on marketing's contribution to revenue
Qualifications:
Required:
• Several years of B2B technology marketing experience, ideally spanning both product and solutions marketing
• Demonstrated success marketing to North American technical buyers
• Strong writing ability - comfortable producing long-form and technical content independently
• Experience moving from strategic planning to hands-on execution
• Ability to juggle multiple concurrent projects and deadlines
• Direct experience organizing and running industry trade shows or exhibitions
• Analytical mindset, comfortable using data to guide marketing decisions
Preferred:
• Mandarin language ability
• Familiarity with infrastructure, energy, or technology-adjacent sectors
• Experience with partner or channel marketing
• Exposure to standard marketing/CRM platforms
Additional Notes: Please reach out with any questions, and the Inner Circle Agency team will be happy to provide additional information.
Job Location: Canada (preferred) or United States
In-Office, Hybrid or Remote: Remote
Working Hours: Full-time
Languages: English required; Mandarin a plus
Compensation: CAD 75,000-95,000 total target compensation (base + bonus structure)
What the Client Offers:
• Competitive total compensation package, CAD 75,000-95,000
• A rare chance to build a marketing function from the ground up and define how it operates
• Close working relationship with executive leadership
• Broad mandate spanning strategy, content, and measurable business outcomes
• Strong career upside in a sector experiencing rapid capital investment
About the Client:
Our client manufactures and supplies heavy electrical and power infrastructure equipment used by large-scale technology, energy, and industrial operators across North America. They've built a reputation for reliability, speed of delivery, and strong manufacturing partnerships, and continue to expand their footprint as demand for power infrastructure grows.
Role Overview: Our client is looking to bring on a marketing leader who can translate technical, engineering-heavy products into clear, compelling messaging for a North American B2B audience. You'll take ownership of how the brand communicates, from high-level positioning down to individual pieces of content, and work cross-functionally to make sure marketing efforts convert into pipeline.
Key Responsibilities:
• Define messaging and positioning for a complex, technical product portfolio
• Oversee content development across formats -digital, written, video, and sales tools
• Act as a resource for sales and demand generation teams, providing market intelligence and supporting materials
• Manage the company's presence at industry trade shows and events, including planning and on-site execution
• Build out webinar and digital event programming
• Monitor performance metrics and report on marketing's contribution to revenue
Qualifications:
Required:
• Several years of B2B technology marketing experience, ideally spanning both product and solutions marketing
• Demonstrated success marketing to North American technical buyers
• Strong writing ability - comfortable producing long-form and technical content independently
• Experience moving from strategic planning to hands-on execution
• Ability to juggle multiple concurrent projects and deadlines
• Direct experience organizing and running industry trade shows or exhibitions
• Analytical mindset, comfortable using data to guide marketing decisions
Preferred:
• Mandarin language ability
• Familiarity with infrastructure, energy, or technology-adjacent sectors
• Experience with partner or channel marketing
• Exposure to standard marketing/CRM platforms
Additional Notes: Please reach out with any questions, and the Inner Circle Agency team will be happy to provide additional information.